Sales Leadership Services for Healthtech Startups ◢

We help you build predictable, long-term ARR growth through sustained partnerships with health systems, ensuring a scalable revenue model that supports long-term success.

What that looks like:

• Repeatable sales processes that foster ongoing relationships with health systems
• Long-term contracts that generate stable, recurring revenue
• Post-sale support to ensure smooth onboarding and maximize customer retention

We understand that healthtech startups face unique challenges at every stage of growth. Whether you're just starting to build your sales pipeline, refining your processes, or scaling for enterprise deals, our tailored approach ensures efficient growth and ARR-focused results.

What that looks like:

• Early-Stage Startups: Focused on laying the foundation, building your sales pipeline, developing messaging that resonates with health system decision-makers, and closing your first deals to establish long-term health system adoption.
• Mid-Stage Startups: Optimizing and refining sales and marketing processes to drive consistent growth, enhance pipeline efficiency, and deepen health system adoption.
• Later-Stage Startups: Scaling operations, aligning sales and marketing teams for maximum impact, securing enterprise-level deals, and building long-term, high-value health system partnerships.

We start by deeply understanding your product, market, and ICP, then craft a sales strategy that captures health system decision-makers’ attention and drives long-term ARR growth. We align your sales narrative with buyer psychology and develop strategies for long sales cycles and complex decision paths.

What that looks like:

• Health system-specific value props and positioning
• Sales narrative that aligns with buyer psychology
• Strategy designed for long cycles and complex decision paths

We connect you with decision-makers inside health systems through strategic executive-to-executive outreach. Benefit from our tailored messaging, network, and email strategies that drive meaningful responses.

What that looks like:

• Strategic messaging crafted for health system decision-makers
• Outreach sequences tuned for credibility and clarity
• Warm intros and early traction from our ecosystem

We help you design a customized sales pipeline that aligns with the health system buying process and prioritizes long-term contracts, driving sustained ARR growth.

What that looks like:

• Custom pipeline frameworks inside your CRM
• ICP scoring and territory segmentation
• Pre-built templates for tracking and forecasting

We embed ourselves in every step of your sales journey, supporting everything from demo prep to closing deals.

What that looks like:

• Live call prep and shadowing
• Deal desk-style support for enterprise contracts
• Sales enablement content aligned to buyer stage

We guide you through critical late-stage sales moments like legal, procurement, contracting, and deal negotiations to help you close with confidence, maximize ARR, and lay the groundwork for lasting partnerships.

What this looks like:

• Closing playbooks for enterprise buyers
• Redline + contract review support (non-legal)
• First 90-day onboarding input to protect expansion potential

We support you in managing board expectations, providing a clear vision for sales growth, and ensuring alignment with your long-term goals. We also help you navigate key discussions, offering strategic insight and preparing you for successful board interactions.

What this looks like:

• Tailored sales and marketing insights for board presentations
• Strategic guidance to align board expectations with sales goals
• Clear vision for future sales growth and long-term health system adoption
• Hands-on participation in board meeting

Sales is an ongoing system, not a one-time push. We refine your sales strategy, update messaging, and ensure continuous alignment with marketing to sustain momentum and drive long-term ARR growth.

What this looks like:

• Monthly or milestone-based reviews
• Messaging updates based on what’s landing
• Coordination with ARRive’s marketing team for full-funnel alignment